Creative leadership, strategy, and execution
Designing work that looks sharp, speaks clearly, and solves real business problems.
Hands-on creative direction for brands, campaigns, websites, and internal tools — from concept through execution.
Featured case studies
You could skip this. You probably shouldn’t.
This is where the work lives – and where the thinking behind it becomes clear.
WiTricity CRM
Turning an opportunity pipeline managed across spreadsheets, email, and shared files into a unified system built for visibility, ownership, and scale.
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Positioning and Launching Encore 55+
Developing and executing a multi-channel strategy to drive awareness and occupancy for a new 55+ community – in a competitive market during COVID.
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Scaling a Digital Presence Across Markets
Extending a global composites brand into a bilingual digital experience while aligning messaging, structure, and usability across regions.
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Making Veterinary Emergency Care Unmissable
A print campaign designed to stand out in crowded placements using sharp, memorable headlines to drive immediate recognition and response.
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Positioning a Brand for Acquisition
Refining brand and marketing materials to strengthen perception, improve clarity, and support a successful sale of the business.
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Building Visibility Without Paid Media
Building visibility through strategy, messaging, and earned media – proving attention isn’t always something you have to buy.
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How I approach the work
Great work doesn’t happen by accident.
Define the real problem
Most projects start with a request. The work starts by understanding what’s actually being asked and why.
Tie the work to outcomes
Design isn’t decoration. Every choice should connect back to a goal, a constraint, or a business outcome.
Carry it through execution
Ideas only matter if they hold up in the real world, across channels, teams, timelines, and constraints.