Creative leadership, strategy, and execution
Designing work that looks sharp, speaks clearly, and solves real business problems.
Hands-on creative direction for brands, campaigns, websites, and internal tools — from concept through execution.
Featured case studies
You could skip this. You probably shouldn’t.
This is where the work lives – and where the thinking behind it becomes clear.
Selling Wireless Charging Without Leading With Wireless Charging
Developing multiple creative directions for a consumer campaign – then using AI-assisted production to turn the strongest ideas into production-ready work without the cost of traditional photography.
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Positioning and Launching Encore 55+
Developing and executing a multi-channel strategy to drive awareness and occupancy for a new 55+ community – in a competitive market during COVID.
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Scaling a Digital Presence Across Markets
Extending a global composites brand into a bilingual digital experience while aligning messaging, structure, and usability across regions.
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Designing Clarity Into Specialty Care
A premium collateral system that organized complex specialty services into a clear, cohesive experience for a 24/7 emergency and specialty veterinary hospital.
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Designing for the Best Seat in the House
Positioning high-end home technology as a premium purchase through creative direction, sophisticated print design, and sales materials built for different moments in the buying journey.
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Making Veterinary Emergency Care Unmissable
A print campaign designed to stand out in crowded placements using sharp, memorable headlines to drive immediate recognition and response.
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A Trade Show Booth Is a Terrible Place for Surprises
Seven years of turning exhibit ideas into scaled 3D environments, branded show-floor experiences, and production plans that could survive contact with the real world
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When Product Selection Requires an Equation
A custom braid calculator that turned complex part requirements into compatible product options and calculated technical data
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The Brand Had to Work Before the Band Went On
Building a visual identity for a new Indianapolis venue that had to sell dinner, drinks, concerts, private events, and the place itself without sounding like five different businesses
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How I approach the work
Great work doesn’t happen by accident.
Define the real problem
Most projects start with a request. The work starts by understanding what’s actually being asked and why.
Tie the work to outcomes
Design isn’t decoration. Every choice should connect back to a goal, a constraint, or a business outcome.
Carry it through execution
Ideas only matter if they hold up in the real world, across channels, teams, timelines, and constraints.